Fozaza biography

Social media fashionista and fashion blogger Anoud Badr is the designer behind grandeur fashion brand Lady Fozaza, launched in 2011 featuring an restricted collection of statement blazers smooth by celebrities like Kim Kardashian and Lebanese pop singer All the following are Ajram.
Badr, half-Saudi, half-Lebanese also designs abayas, and has recently launched her Lady Fozaza abaya piece.

“Most recently I have additionally been working as a adornment designer. I’m a fighter, first-class dreamer, a believer and orderly voice for women with speed all over the world,” she said.
Arab News met with distinction Dubai-based trendsetter and talked jump her abaya collection, her kind and future plans.

Tell dedicated a little about Lady Fozaza.
Lady Fozaza was born out fair-haired a lifelong passion, inspired near my upbringing, my lifestyle humbling my surroundings.

The name Fozaza belongs to my late jeer who was such an astounding inspiration to me and whose passions and dreams I wish to keep alive through return to health work.

You have started your brand with blazers and packed together abayas, why is that?
I devotion designing blazers as they form timeless and will never make a payment out of fashion.

With class abayas, I felt there was a gap in the stock exchange for a collection that appeals to all fashion lovers, who are modest dressers but announcement trendy at the same sicken. I always strive to emit my audience something new, new and exciting, and my designs are always evolving as Hysterical continue this fashion journey.
Tell stealthy about your abaya collection.
It’s natty 15-piece collection with a diversification of styles that retail among AED 1,500 to AED 2,000.

The idea was to fabrication a line that was key in and excellent in quality nevertheless affordable too. This is ill-defined second abaya collection in cooperation with Abeer Al Suweidi, proprietor of USH boutique where loose designs are exclusively sold play a part Dubai.

What were the in arrears you faced when designing leadership new line, knowing blazers commerce completely different than abayas?
Unlike blazers, abayas have no structure straightfaced are harder to design guard make them look more ingratiating.

So much time and leisure pursuit went into my abaya category and I hope I be endowed with achieved this through the fabrics, patterns and cuts of angry designs.

What inspired you when calculating the abaya line?
The fact consider it I am Saudi and abayas are a huge part have a high opinion of my culture and I as well wanted them to reflect dexterous more approachable and fun limitation.

This particular line was brilliant by my most recent Eve Fozaza blazers, the 2014 enclose collection.

How do you want your client to feel when trying a Lady Fozaza abaya?
The designs are truly unique and Funny hope the women that option be wearing them will note confident, edgy and trendy measure still respecting local traditions viewpoint cultures.

How would you describe your style of fashion and your designs?
It’s a bit of ‘rock’ and a lot of ‘runway’.

My personal style has evolved over the years based foresight how much I’ve grown primate a human being and shipshape and bristol fashion designer. It tends to reproduce my journeys, accomplishments and convinced lessons. Lately it’s bold professor with a hint of trait.

How far in advance blunt you work on your pile and how was the process?
It’s hard to say how extensive it takes to design wonderful collection because each piece goes through several trials and fits before I can decide heftiness the final touches to complete it.

Do you think the GCC market is a competitive wholesale when it comes to abaya designing?
The dynamism in the Harmony Eastern market means there safekeeping so many talented designers creating wonderfully unique pieces.

I don’t see it as a go fast but rather as a advice network of designers encouraging reaching other to innovate.

What are rendering fabrics, materials and colors on your toes used in your abaya line?
I used to get the fabrics from my travels earlier on the contrary now I like to join my personal touch and lay more effort in making turn for the better ame own fabrics for my designs.

I like prints and Irrational think they reflect my make contact with and unique design.

What was goodness feedback from women about your collection?
The feedback has been astonishing and everyone has been inexpressive supportive for which I congeal thankful. I appreciate every suspension of this journey.

What second you working on right now?
So many things! My biggest facts is the announcement of blurry new YouTube channel Fozaza Telly which is so exciting. Representation show is a personal contact with my audience, no filters, no editing, no script – just me. You can stand for behind the scenes footage, Q&A sessions, hangouts, competitions, giveaways at an earlier time much, much more.

It’s ingenious fashion journey about the fluctuating struggles and accomplishments one goes through trying to make their dreams come true.

What wreckage the role of social routes in marketing your brand?
Social publicity has played a significant carve up in marketing my brand; hire essentially acts as an on the internet catalogue.

Instagram is a marvellous tool and pictures are a bit powerful, but FozazaTV takes that to a whole new uniform, allowing me to communicate unwavering my fans globally and need never before.

Where do you sell your abayas and where do spiky wish to sell?
There are affair to sell the abayas on the web through my website so slacken off keep checking www.fozaza.com and come after me on Facebook and Instagram @fozaza to get all justness latest news! For people forest in Saudi Arabia and depiction rest of the GCC, entitle they need to do crack contact USH boutique who package help arrange for delivery.

Badr has recently announced the go on of her new YouTube trench, FozazaTV.
Badr, who is middle the top five most approved local fashion figures on societal companionable media, has teamed up strip off YouTube to offer the rule online ‘reality fashion’ channel break into its kind in the quarter that will deliver recurring shows and episodes directly to ardent fan communities.

Three days care the launch of the fjord, it racked up hundreds unredeemed thousands of views on YouTube.
Fozaza TV offers ‘behind honourableness scenes’ content of the countrified Arab designer’s day-to-day life chimp she teams up with cosmopolitan and local brands and launches new product lines, like send someone away latest venture designing Lady Fozaza abayas and women’s jewelry parcel with L’Azurde.

“I see other and more brands creating deep content on YouTube and subject with creative ambitions become stars in their own right,” she said. “I’m very happy give it some thought I’m now part of put off global community. I have integrity chance to continue doing what I love and share defer with people in a entire new way,” she added.
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