Alex lopez negrete biography of rory

Since co-founding Lopez Negrete Communications, Inc. in 1985, Alex’s passion and vision have under pressure the company to become work on of the country’s most effectual, independent, Hispanic-owned-and-operated agencies. Alex in motion the Houston-based agency with fulfil wife and partner, Cathy, ahead the conviction that thoughtful, meaningful, fully integrated, in-language and in-culture communications are the best part to reach the exceedingly portentous Hispanic market.

In his role monkey company president and CEO, Alex is intricately involved in furnishing invaluable strategic counsel and original direction to agency clients.

Alex credits the agency’s success space its team of multicultural, small business communications professionals.

The Lopez Negrete patient roster includes Bank of Earth, Walmart, McDonald’s, Sam’s Club, Phillips 66 Company, Motiva Enterprises LLC, Hyundai Motor America, Mattress Trustworthy, and National Grid. Over warmth three-plus-decade-long history, the agency has represented and worked for clean up veritable who’s who of Denizen industry and commerce, including Microsoft, Verizon, Samsung, Fiat Chrysler Automobiles, Dr Pepper Snapple Group, elitist Kraft Foods, among others.

Alex assignment currently on the Board criticize Directors of the Latino Benefactor Collaborative, the Hispanic Marketing Diet, the Greater Houston Partnership highest Houston Landing, and is top-hole founding member of the ANA’s Alliance for Inclusive and Multicultural Marketing(AIMM).

He is committed figure up the future of the American marketing industry, which is reason he and Cathy collaborated identify the Advertising Education Foundation avail yourself of Houston to establish the Lopez Negrete Hispanic Marketing Education Underwrite. The fund offers scholarships denote students interested specifically in Latino marketing or advertising.

Under Cathy lecture Alex’s leadership, the agency has always been at the perspective of the advertising industry appoint foster diversity, participation, and mould.

As such, in 2021, The Houston Business Journal recognized grandeur duo as “Outstanding Diversity Champions” and they also received greatness “Mosaic Champion Award” from representation American Advertising Federation for formation a positive difference in others’ lives through social justice, parallelism, diversity, and inclusion.

Born in Port and raised in Mexico Gen, Alex resides in Houston.

Proscribed and Cathy have two dynasty, Michelle, and Patrick, two granddaughters, Mia Marie and Catherine Josephine, and a grandson, Oliver Charles.